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TSE25 - Technical Sales Engineer – West Midlands

Salary - Competitive Salary + Benefits

Midlands, UK | Full-time | Competitive Salary + Benefits Join a global leader in cutting tool technology and take your career to the next level. We’re looking for a driven and customer-focused Technical Sales Engineer to strengthen our sales team in the West Midlands. Covering Birmingham, Coventry and surrounding areas. If you have a background in machining, cutting tools, or technical sales — and enjoy solving customer challenges while building lasting relationships — we’d love to hear from you.

What you’ll do

In this role, you’ll combine your technical expertise with commercial skills to deliver real value to customers across the region. Responsibilities include:

• Developing and growing cutting tool sales across end-user production facilities and distribution customers.
• Supporting customers with technical advice, machining strategies, and tool trials.
• Building strong relationships with existing clients while actively sourcing new business.
• Following up on sales leads and developing fresh revenue streams.
• Acting as the first point of contact for your customer base.

Don’t worry if you don’t have experience in all areas — we provide comprehensive initial and ongoing product training.

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What we’re looking for

• A motivated and proactive professional with a passion for engineering and machining.
• Experience in cutting tool applications (essential).
• Sales experience in the metal cutting industry (preferred), particularly in general machining, automotive, or aerospace.
• A track record of generating new business and managing accounts is a plus.
• Confident communicator, with initiative and the drive to close opportunities.
• Comfortable using MS Office (Outlook, Word, Excel, PowerPoint) is a must.

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Why join us?

At Guhring, you’ll be part of a supportive and experienced team with a strong reputation in the industry. Here’s what we offer:

• Competitive salary with commission – negotiable depending on background and experience
• Company car, mobile phone & laptop
• Annual service bonus
• 23 days holiday + bank holidays (increasing with service to 26 days)
• Health benefit scheme & Life Policy with Employee Assistance Programme (EAP)
• Company pension plan
• Regular product training and knowledge-sharing opportunities
• A culture of teamwork, collaboration, and pride in what we do

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About Guhring

Guhring is a market-leading global cutting tool company with over 127 years of expertise worldwide and 52 years in the UK.

From milling cutters to drills and tool holders, we provide a comprehensive portfolio of rotary cutting tools, serving industries from general machining to automotive and aerospace.

Our Birmingham facility is a centre of excellence, featuring:

• UK-based manufacturing for Carbide and PCD special tooling
• In-house coating facilities
• £5M UK stock of standard tools for guaranteed next-day delivery

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Who you’ll work with

You’ll report directly to:

• Regional Sales Manager – 30+ years’ expertise in cutting tools, combined with strong negotiation skills
• National Sales Manager – 19 years at Guhring, with deep expertise across cutting tools.

Together, they’ll provide guidance, mentorship, and the support you need to succeed.

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Ready to Apply?

If you’re passionate about engineering, enjoy solving customer challenges, and want to work for a company with global expertise and a strong local presence, apply today by emailing michelle.cadman@guhring.co.uk

Apply for this position

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